If you’re spreading yourself too thin working with several clients while managing your real estate team’s operations, there’s a very high chance you’ve exceeded maximum bandwidth. As a result, you’ve made a common mistake many agents and top producers make by working IN the business and not working ON the business. You know you want to scale and increase your market share, but you literally don’t have the capacity to do so.
Scaling your real estate business is about removing work from your plate and giving you space to grow. If you’re finding you’re spending less and less time at home, or less and less time with loved ones, then your focus shouldn’t be finding more time to do more. Instead, it should be about finding ways to give back your time. ⠀
A good first step to take back your time while continuing to add value to your clients and real estate organization is to write down all the things you enjoy doing in your business. Then write down all the things you don’t like doing in your business. Finally, identify any patterns or common thread on the list of things you don’t like to do and start hiring someone or a few people to handle those undesirable items. ⠀
What you do for work others play, and what you do for play others work. In other words, hire those who are passionate and good at what you don’t like to do so that you can excel as a business leader with what you enjoy doing. This exercise can create a clear direction for your scaling efforts for your real estate organization.
Ken Goodfellow
Coach Ken International