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    The Importance of Preparation

    The Importance of Preparation

    The more prepared you are, the easier life gets. Professional athletes do it, musicians do it, pilots do it, the navy seals do it, successful people do it. As the common saying goes, “If you fail to prepare, be prepared to fail.” Being prepared in various aspects of your business is critical for sustainable success. ⠀

    Whether you’re in the process of scaling or overcoming new industry or market challenges, having the foresight to anticipate different scenarios and prepare for contingency plans will dramatically increase your likelihood of reaching a positive result. Ask yourself this “Whatever happens, do I have what I need? Am I prepared?”

    Ken Goodfellow
    Coach Ken International

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