This is a crucial lesson in today’s market. You can’t make customers adjust to you anymore; those days are over. Instead, you have to tailor your experience to them and make them feel like part of your family.
This is especially true in your real estate business when purchasing and selling real estate is the most significant investment of many people’s lives. This is a universal lesson as you must endear yourself and your business to your clients. Customize all your touchpoints, so your clients or prospective ones feel like they are talking to family. It’s a winning formula: yesterday, today, and tomorrow.
Ken Goodfellow
Coach Ken International