According to an article in Harvard Business Review, only 10 percent of the population has what’s called “the learning mindset.” These are people who seek out and enjoy learning. The other 90 percent of the population will not improve their skills unless they have to as part of their job requirement. Therefore, your real estate organization must actively train your sales team and administration staff with the most up-to-date trends and best practices to maintain an edge over the competition.
What if your doctor wasn’t required to keep up to date with medical advances and hadn’t looked at a medical text in 20 years? He or she might be prescribing medicine that is now known to be harmful or doing procedures that we’ve proven ineffective. Yet I see in many real estate teams and brokerages there’s little or no training to keep up with the ever-changing landscape of real estate operations and sales.
Take time to sharpen your skills, tools, and resources, and you will be more productive.
Ken Goodfellow
Coach Ken International