Rethink the Bottom Line

How do you figure out the bottom line for your real estate organization? In many cases, the bottom line is literally the bottom line. Profit determines whether you are succeeding. But dollars should not always be the primary measure of success. Would you measure the ultimate success of your family by how much money you had at the end of the month or year? And if you run a non-profit organization, how would you know whether you were performing at your highest potential? How do you think bottom line in that situation?

If you’re accustomed to thinking of the bottom line only as it relates to financial matters, then you may be missing some things crucial to you and your real estate business. Instead, think of the bottom line as the end, the takeaway, the desired result. Every activity has its own unique bottom line.