Scaling Your Business
MILESTONES Scaling Your Vision to Reality
Milestones are the key to scaling your business forward as it’s the bridge between the day-to-day efforts and your business’s vision. To put it in perspective, if everyone can accomplish one thing in addition to his or her daily job,...
ACCOUNTABILITY & KPIs Scaling Up By Measuring Performance
Accountability in your organization is setting and holding everyone to the expectations of your business’ vision, values, and milestones. When everyone follows through on promises, doesn’t blame others for mistakes, and supports othe...
S.W.T. Beyond the Traditional S.W.O.T Analysis
Giving a hard, truthful look at your business model, and industry will illuminate your business’s underlying strengths and weaknesses. Understanding why others buy from your competitors deepens your understanding of your own business. ...
VALUE PROPOSITION Crafting Your Competitive Edge
A value proposition is a promise of value to be delivered by the service you’re offering. It should clearly state the primary reason a prospect should buy from you while addressing friction points or anxieties your prospect may have ab...
CORE CUSTOMERS Reframing Your Buyer’s Perspective
Getting crystal clear on who your customer is and what they are looking to achieve is the cornerstone of your entire business and execution strategy. Your customer is how and why you’re in business. On the surface, defining your core c...