Are your Marketing Efforts Based on These Key Elements?

The first rule of thumb in marketing is: if you’re not going to repeat your message consistently over time, you shouldn’t waste your time and money sending it the first time. A one-shot marketing piece will rarely yield results. It is the story of the tortoise and the hare all over again. Slow and steady wins the race. ⠀

You need to touch someone with a marketing piece anywhere from six to twenty-one times before they begin to familiarize and gain trust in your brand and message. Regardless of the number of touchpoints in this range, the idea is that you should align your marketing with these key elements, and only then will you see a consistent return on your investment.