Ken Goodfellow has coached 2,000+ teams in 30+ years. Our real estate team coaching programs match your stage, fix the P&L, and put you in the CEO seat.
Our coaching services for real estate leaders run from one entry session to private coaching, ongoing advisory, luxury strategy, an on-site review, a peer mastermind, and AI support.
Complete the Business Clarity Assessment™, then meet Ken in one private session. Leave with your Clarity Report™ and a 90-Day Action Plan.
For growing teams and broker-owners. Monthly sessions with Ken, KPI tracking, CEO Dashboard™ reviews, and quarterly planning to grow beyond you.
For luxury team leaders at $500M+ volume. Private advisory built around your Market Dominance Plan™ and a Three-Year Strategic Roadmap™.
Ken’s elite real estate mastermind. Two in-person sessions a year, a private 24/7 peer community, and entry by invitation or application only.
One-on-one work for top agents and team leaders. The first 90 days run in order: your P&L, your org chart, then your lead generation system.
A review inside your office of the P&L, agent splits, org chart, and daily systems, followed by a plan that ranks what to fix first and why.
Ask about profit, splits, recruiting, or luxury positioning at any hour. Built on Ken’s frameworks to support your decisions between sessions.
Access to Ken’s coaching and consulting system for agents and teams who want his profit, team, and leadership frameworks working in one place.
Straight answers on who each program serves, how the work runs, what it costs, and which Coach Ken International program fits a team or brokerage at your stage.
They are built for top-producing agents, team leaders, broker-owners, and luxury specialists who already run a serious business. NAR’s 2026 Member Profile found 21% of Realtors now work on a team. Ken coaches the owners who lead those teams and want a business that runs without them in every decision.
Every engagement starts with a detailed discovery process before Ken takes you on. You set a plan, make commitments, and review them on a fixed rhythm. Ken sums up the standard in one line: “Accountability is simply doing what you said you’re going to do.” Each review checks exactly that.
You leave with tools you can run the business on, such as a Business Health Score™, a 90-Day Strategic Growth Plan™, or a Luxury Vision Planner™. In NAR’s 2025 Profile of Real Estate Firms, 36% of firms named industry costs a top challenge. Ken’s answer is a 40% profit margin target: at $2M in revenue, that means $800K in profit.
Clarity Intensive takes one assessment and one private strategy session. Strategic Advisory is an ongoing relationship with monthly sessions and quarterly planning. The In-Office Assessment happens at your office. Coach Ken Intelligence works whenever you need it, and the Billion Dollar Boardroom meets in person with Ken.
Clarity Intensive is $799 as a one-time session. Strategic Advisory is $15,000 every 6 months. Luxury Advisory is private inquiry only, and pricing for the other programs comes after a discovery call. One California client grew from $4M to $14M in GCI in two years. Treat that as a benchmark: your market and your follow-through decide your result.
Take the free Business Evaluation: 12 questions, under 3 minutes. A score of 25 to 49 points to Clarity Intensive, and 50 to 79 points to Strategic Advisory. A score of 80+ points to Succession & Legacy Advisory, part of Goodfellow Advisory Group, for owners planning a sale, exit, or handoff.
Ken built and sold his own 200-agent brokerage, so he coaches from the owner’s seat. He has worked with 1,000+ broker-owners and been part of 50+ company sales and succession transactions. 85% of his new business comes from referrals. See who he works with on the Clients page.
Bring your numbers. In 30 minutes you will know your biggest constraint, whether it is profit, people, or systems, and which program is the right fit for you.
