Strategy is a Hypothesis

The essence of strategy is to perform activities differently from competitors to provide a unique and sustainable competitive advantage. Strategy can be broken down into a set of actions and systems that propel towards a clear and defined vision. ⠀

Your strategy is a proposition based on a series of activities and tactics to align your vision with a desired outcome. Just like the scientific method begins with a hypothesis, so should your strategy. As you develop and deploy the actions steps of your strategy, it’s vital to gather results and analyze them. What went well? What went wrong? What can be improved? After continual iteration of your strategic efforts, you will gather enough insight to determine if your strategy is truly successful.