Strategy is Continually Moving

The assumption of sustainable advantage creates a bias toward stability that can be deadly. Rather than stability being the normal state of things and change being the abnormal thing, it is actually the other way around. Stability, not change, is the most dangerous state in highly dynamic competitive environments. ⠀

Think about it: the presumption of stability creates all the wrong reflexes. It allows for inertia and power to build up along an existing business model. It enables people to fall into routines and habits of mind. It creates the conditions for turf wars and organizational rigidity. It inhibits innovation. It tends to foster the denial reaction rather than the proactive design of a strategic next step. 

Whether you realize it or not, the real estate industry is in a constant state of change, so it’s your job to change with it, and more, stay two steps ahead.