Treat your Real Estate Business like an Actual Business

Many agents have been conditioned to be so reactive to the day-to-day activities of their business that it’s hard to believe it’s possible to achieve greatness without doing what they have always done. After all, if it’s not broken, why fix it? The truth is that when any top producing agent is scaling their business, they need to understand that what worked yesterday will not work tomorrow. Getting from $100,000 to $1,000,000 GCI takes hard work. Getting from $1,000,0000 to $5,000,0000 takes a particular and actionable approach that ironically will allow you to have a much better work-life balance while dramatically increasing your bottom line. ⠀
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Not correctly scaling your business the right way produces a company culture of frustration, lack of motivation, and burnout. These agents end up working twice as hard just to increase their bottom line by a very small margin, if any increase at all. ⠀