Scaling Your Business

VISION
Your Business is The Master of its Fate

January 11, 2021

As the owner of your company or leader on your team, you will never stop adjusting your goals and behaviours to calibrate with market realities.

Over time, the gradual yet continual evolution in strategies, priorities, systems and new hires can often stray from the original vision put forth in the company or team. If you’re looking to scale your business to the next level it’s absolutely essential that you have a clear vision shared by everyone in your organization which can be understood with crystal clear clarity and articulated with razor sharp accuracy.

Clarity in your vision gives it purpose

A clear vision brings focus and clarity to your company’s purpose and provides context towards the efforts of everyone in the organization. It’s the anchor point for making strategic choices and fuels the search for innovative solutions to scale your business. A clear and compelling vision understood among all members of your organization unites everyone for a singular cause. It activates the potential of your team because it inspires people to contribute to something greater than themselves. That unifying power is the greatest asset you can have in an organization, and it starts with crafting a clear compelling vision.

Ask each other this question every day:

Does this action, activity, experiment, project get us closer to realizing our vision? If the answer is no, then don’t wastetime, energy, and money on it.

A vision is not a vision statement

The vision you create with your company or organization must
outline the key objectives as well as high-level tactics and the elements of your business and values that support them. A vision statement is the headline to a much deeper story about your company. It is the tagline of what your team or organization aims to achieve but not the full story. You must craft your vision as the full
story.

Vision through collaboration

Have the critical people in your organization contribute to your
company’s future together. Sometimes the most interesting ideas come from people from different departments and perspectives with varying awareness that can be overlooked by others, especially the owner.

Collaboration in your re-design of your company’s vision unifies those who are a part of it. There’s a heightened level of engagement to those who contribute to the vision which will enable a strong sense of accountability to achieve the goals stated in the vision in the future.

Crafting a clear and compelling vision

The concept of your company’s vision is all-encompassing; it includes the supporting factors that make the vision real, the steps you need to take to realize the vision, and the challenges and opportunities that you may face on your way to achieving your vision.

A high-quality, practical, and inspiring vision for any organization should have the following key characteristics

• It describes why your company exists.
• It states where the company wants to be in the near future.
• It contains a level of inspiration and excitement.
• It details the bold steps by which to achieve the vision.
• It describes how your company behaves.
• It outlines what is important right now

Download VISION: Scaling Your Business EBOOK.

Learn how to craft a compelling, crystal clear vision to scale your business.

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