Ken Goodfellow has coached top real estate agents, team leaders, and broker-owners for 30+ years. His clients build profitable operations that run and hold value without them.
Ken was a top-producing agent. He built a brokerage of roughly 200 agents, sold it, then built and sold two more teams. That record shapes every coaching program he runs.
He kept meeting the same client: strong production, thin profit, founder in every seat. So his coaching covers the whole company: profit, people, systems, leadership, luxury positioning, and succession.
Featured in the Wall Street Journal, the New York Times, RIS Media, and REM. 85% of new business comes from referrals.
Operators with real production who want stronger structure, leadership, and profit.
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Agents at $500K+ GCI moving from personal production into team leadership.
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Teams at $2M to $10M+ GCI that need cleaner systems and better margins.
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Owners who need leadership depth, profitability, and succession clarity.
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Leaders building premium positioning, enterprise value, and a business that outlasts them.
Production made his clients successful. Profit, systems, and leadership make them owners.
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Profit is the score. Ken coaches clients toward a 40% margin, so a $2M revenue business takes home $800K.
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Adding people without systems is adding to a mess. Ken installs systems that work in any market condition.
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Freedom arrives when your people can lead and decide on their own. Ken builds that bench first.
“Most people that build real estate teams are still doing it all themselves.”
Ken has sold, hired, led, managed overhead, built systems, and prepared a company for transition.
So coaching starts with the actual business: the P&L, the org chart, lead generation, leadership, and the numbers behind every decision.
The Coach Ken International story: operating, building, selling, and coaching real estate businesses across North America.
Began coaching real
estate professionals
Expanded coaching across
North America
Launched elite brokerage
and team programs
Trusted by industry leaders
across the U.S. and Canada
These leaders run top teams and brokerages across North America. Meet more on the Clients page.
The goal is a profitable operation with strong leaders, repeatable systems, and real enterprise value.
For some clients that means scaling. For others: restructuring a team, entering luxury, or preparing for succession. Start with the Free Business Evaluation.
Straight answers about Coach Ken International, Goodfellow Advisory Group, and how Ken works with top agents, teams, and broker-owners across North America.
Coach Ken International is the coaching firm founded by Ken Goodfellow. Ken has coached real estate professionals for 30+ years, including 1,000+ teams and 600+ broker-owners, and has advised on 50+ company sales and succession transactions. 85% of his new business comes from referrals.
The firm runs five core programs: Clarity Intensive, Strategic Advisory, Goodfellow Succession & Legacy Advisory, Goodfellow Luxury Advisory, and the Billion Dollar Boardroom. Each serves a different stage, from a first diagnostic to invitation-only peer advisory.
Ken works with top agents at $500K+ GCI, team leaders at $2M to $10M+ GCI, broker-owners, luxury specialists, and founders preparing for succession. He turns down roughly 20 prospects a month to protect fit and coachability.
Three examples. A California client grew from $4M to $14M GCI in two years. Another client grew from $2M to $5M revenue in the first three months of the year on low transaction volume. A brother-and-sister team ready to exit stayed on, earned more, worked less, and built a multi-million dollar business. Coaching can help produce results like these. Outcomes vary by market, team, and implementation.
Book a 30-minute discovery call. You will walk through your numbers, name the constraint holding the business back, and find out whether Ken is the fit. The Free Business Evaluation is the first step for most clients.
Every business has constraints: profitability, team performance, systems, accountability. In 30 minutes you will know what to fix first and whether Ken is the fit.
