Plan the sale, the handoff, or the next chapter on your terms. Ken Goodfellow has been part of 50+ company sales, including his own 200-agent brokerage.
Our advisory for real estate founders and family businesses covers two paths: planning a sale or leadership handoff, and aligning partners or family members who own the business together.
For founders and family firms planning a sale or handoff. Protect enterprise value, prepare successors, and transfer leadership and clients.
For partners and families who run a team together. Set clear roles, fair profit splits, and one shared plan so the business outlasts the tension.
Straight answers on what our advisory arm does, how succession and family business advisory work, what they cost, and how to tell if your business is ready.
Goodfellow Advisory Group is Ken Goodfellow’s premium advisory arm for established real estate owners. It covers succession, exit, legacy, partnerships, and family businesses. Growth programs live under Coach Ken International, and most advisory clients start there. NAR’s 2026 Member Profile puts the median Realtor age at 57, and planning early protects the value you built.
It starts with a full review of your company’s value, leadership structure, founder dependency, family or partner dynamics, and possible successors. Ken also looks at your personal, financial, and legacy goals. From there, the work runs through private advisory sessions, family or partner meetings, readiness assessments, and ongoing implementation support.
You leave with a clear answer on whether the business is ready for transition and a practical roadmap to transfer leadership, ownership, client relationships, and company knowledge. One brother and sister came in ready to walk away. Ken showed them how to keep going, make more money, and take more time off. They built a multi-million dollar business.
Four things: three years of clean financials, a fully current CRM and database, profitable agents, and systems that run without you. A business that depends on the owner is worth far less than one that runs on its own. NAR’s 2025 Profile of Real Estate Firms found the average residential firm has been operating for 19 years. That is decades of value riding on a clean transition.
Succession & Legacy Advisory is $2,500 per month. Partnership & Family Business pricing is set after a discovery call, because every ownership structure is different. Every outcome depends on your market, your numbers, and your follow-through, so treat any past client result as a benchmark for what is possible.
It depends on your value, your successors, and what you want next. Succession can mean a sale, a handoff to family or your leadership team, or stepping back while the business keeps producing. Take the free Business Evaluation. A score of 80+ routes you to Succession & Legacy Advisory. A lower score points to growth work first.
Ken has coached for 30+ years and worked with 1,000+ broker-owners, so he knows the numbers behind a transition. 85% of his new business comes from referrals, and his work has been featured in the Wall Street Journal and the New York Times. See who he works with on the Clients page.
Bring your numbers and your timeline. In 30 minutes you will know how ready your business is to sell or hand off, and which advisory path fits your goals.
