Ken is the real estate coach for broker owners, team leaders, and top agents who want stronger profit, leadership depth, and enterprise value.
Ken worked the business before he coached it. Top-producing agent. Broker-owner of a 200-agent brokerage he built and sold. Then two teams, also built and sold. His record since: 1,000+ teams and 600+ broker-owners coached, with 50+ company sale and succession transactions.
Top agents, team leaders, and broker-owners work with him to become CEOs of profitable businesses. A 30-minute discovery call is the direct line to Ken.
Ken coaches operators with real production who want profit, leadership depth, and a business that holds value. Four profiles fill his roster.
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Agents at $500K+ GCI ready to lead a team instead of carrying it.
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Leaders at $2M to $10M+ GCI who want tighter systems and stronger margins.
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Owners building leadership benches, protecting margins, and planning what comes next.
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Premium operators raising enterprise value and preparing the business to carry their name.
Ken’s coaching turns production into ownership: margin discipline, working systems, and leaders who carry the business.
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The benchmark is real take-home: a $5M GCI business should keep at least $1.2M.
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Growth holds when the model runs on process. Ken installs the operating rhythm before the roster grows.
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Time comes back when your leaders decide well on their own. Ken develops that bench early.
“Most people that build real estate teams are still doing it all themselves.”
Selling, hiring, leading, carrying overhead, building systems, preparing a company for transition: Ken has done each one as the owner.
So the work starts inside your business: P&L, org chart, pipeline, leadership, and the numbers behind every decision you make.
Ken built, ran, and sold real estate businesses first. Coaching followed, and grew across North America.
First real estate coaching clients
Coaching expands across North America
Elite brokerage and team programs launch
Trusted by leaders across the U.S. and Canada
The roster runs from Beverly Hills to Las Vegas. See who Ken coaches on the Clients page.
The end state: strong margins, leaders in place, systems that repeat, and enterprise value a buyer would pay for.
Some clients scale. Others restructure, enter luxury, or prepare succession. The Free Business Evaluation shows the starting point.
Straight answers about Ken Goodfellow and how he coaches top real estate agents, teams, and broker-owners across North America.
Ken Goodfellow is a real estate business coach and former broker-owner. He founded Coach Ken International and coaches top agents, team leaders, and broker-owners across North America on profit, leadership, and succession.
Broker-owners are one of five client profiles. Ken also coaches top agents at $500K+ GCI, team leaders at $2M to $10M+ GCI, luxury specialists, and founders preparing for succession.
He was a top-producing agent, then a broker-owner. He built a brokerage, sold it, then built and sold two teams. Coaching came after the operating career.
Salespeople become business owners. Ken coaches profit discipline, working systems, leadership development, and a business that holds its value through succession.
Book a 30-minute discovery call. You will walk through your numbers and name the first constraint to fix. The Free Business Evaluation shows where the business stands before the call.
Every business has constraints: profitability, team performance, systems, accountability. In 30 minutes you will know what to fix first and whether Ken is the fit.
