Complete the Business Clarity Assessment™, then work through your numbers with Ken. Leave with your Clarity Report™ and 90-Day Action Plan.
You can close millions in GCI and still be unsure where the profit goes, who carries the team, and what happens when you step away. The Clarity Intensive answers four questions first.
01
How much of your GCI do you keep after splits and payroll?
02
Which agents produce, and which ones quietly cost you money?
03
Does new business arrive daily, or only when you push it?
04
What happens to revenue in the month you step away from it?
“Low profit is always more dangerous than low revenue.”
Ken built and sold his own 200-agent brokerage, so he reads a P&L like an owner. In your Clarity Intensive, he starts with the money: revenue, splits, marketing spend, and payroll. Then he shows you which number to fix first.
01
Agents keep rich splits after their numbers drop, because you set pay by what the team down the street pays.
02
Money flows to lead sources nobody has measured in months, and your cost per transaction climbs every quarter.
03
Staff get hired ahead of revenue. Payroll climbs, margin shrinks, and the 40% profit margin target slips away.
04
New agents join because a desk is open, with no production standard to hit in their first 90 days on the team.
You already sense something is off. The Clarity Intensive puts a name and a number on it, then ranks what matters. You walk out knowing exactly which decisions come first and how you will measure each one.
Before you meet Ken, you complete the Business Clarity Assessment™. It covers eight parts of your business, and Ken reviews every answer before your session.
01
GCI, revenue, expenses, and net profit, read line by line from your own P&L and your books.
03
Which of your people could make decisions today, and where every call still lands on your desk.
05
Who you hire, why they join, and how fast new agents reach production that covers their cost.
07
Where margin leaks between gross commission and take-home pay, and which leak costs you most.
02
Who does what, who reports to whom, and whether your org chart matches the work being done.
04
Where new business comes from, what each lead source costs, and how steady your daily flow is.
06
The systems, handoffs, and tools that keep deals moving on the days you are out of the office.
08
What you want the business to give you in three, five, and ten years, up to a sale or handoff.
Six steps take you from a blank assessment to a 90-Day Action Plan you can hand to your leadership team.
01
Reserve your Clarity Intensive and receive the Business Clarity Assessment™ to complete first.
02
Give full, honest answers on your numbers and your people. The session is only as sharp as they are.
03
Ken studies your answers and flags the biggest opportunities, weak spots, and revenue leaks.
04
In a private strategy session, you and Ken work through what he found and what has to change.
05
Together you rank the decisions that matter most and set a measurable outcome for each one.
06
You leave with your One-Page Clarity Report™, Business Health Score™, and 90-Day Action Plan.
The Clarity Intensive is our entry program. It fits established agents, team leaders, and broker-owners who want an outside read before a bigger step.
Straight answers on the Clarity Intensive: who it serves, how the session works, what you take home, what it costs, and which program fits if this one misses.
The real estate business clarity session is for established owners: top-producing agents building a team, team leaders, and broker-owners across North America. It fits when revenue is strong, take-home pay feels low, and you want an outside read before a larger program. About 21% of Realtors now work on a team, according to the 2026 NAR Member Profile. If you lead one, the numbers behind it deserve a close look.
The real estate strategy intensive runs in three parts. You complete the Business Clarity Assessment™. Ken Goodfellow reviews your answers. Then you meet with Ken for one private strategy session. It works as a real estate business diagnostic, and it starts with expenses. Firms in the NAR Profile of Real Estate Firms name rising industry costs among their top challenges.
You leave the Clarity Intensive with three things: a One-Page Clarity Report™, a Business Health Score™, and a prioritized 90-Day Action Plan. The plan lists the decisions, actions, and measurable outcomes that matter most in your business. Ken’s benchmarks come from past client work. Your results depend on your market and on what you execute.
Yes. The Clarity Intensive is a one-time session with Ken Goodfellow for $799. You complete the assessment first, so the whole session goes to your business. It is the entry program at Coach Ken International, built for owners who want expert direction before an ongoing commitment.
Owners who want monthly advisory and quarterly planning fit Strategic Advisory. Owners planning a sale or handoff fit Succession & Legacy Advisory at Goodfellow Advisory Group. Unsure? Take the free evaluation at Analyze Your Real Estate Business. Scores of 25 to 49 point to the Clarity Intensive.
Share your GCI and your goals. In a 30-minute discovery call, we confirm whether the Clarity Intensive fits or another program serves your business better.
