For over 20 years, Coach Ken Goodfellow and his team have coached top-performing real estate brokers, agents, and teams across North America.
Acclaimed as the #1 real estate business coach in North America, Ken built this team to coach the whole business: management, financial discipline, leadership, team building, and succession and exit planning when needed.
Every engagement is tailored to your business and goals. Our team helps you grow market share, raise profitability toward the 40% margin target, strengthen your people, and build a healthier balance between the business and your life.
Ken leads every strategic engagement. He has been a top sales agent, a brokerage builder, and an owner who sold the company he built. Today he coaches team leaders and broker-owners on profit, leadership, and succession, and turns production-first operators into CEOs of real businesses.
Shirley brings 30+ years in real estate sales, management, and corporate leadership to the coaching team. Her record covers franchising sales, mergers, and acquisitions, plus street-level brokerage operations. She guides broker-owners to stronger profitability and structured growth, and builds the plans that make strategy stick.
Kevin entered real estate in 2000 after two decades in sales and business ownership. Relationships built his career: mentors, industry leaders, and the clients he still serves. He coaches agents and team leaders on the people side of the business: recruiting, retention, and partnerships that make growth durable.
Wade started in real estate in his early twenties, working beside his father. 29 years later, he has earned the top national sales award as both agent and broker-owner. He coaches operators on production discipline and systems that work in any market condition.
Leanne began her real estate career in 2000 and is associate broker for RE/MAX Joyce Tourney Realty in Regina, Saskatchewan. Her team earned international acclaim as the #1 RE/MAX team worldwide by dollar volume in 2008. In 2016, she and her mother, Joyce Tourney, merged their businesses. She coaches from an active, top-producing practice.
Straight answers about Our Team, Coach Ken International, and how we coach top real estate agents, teams, and broker-owners across North America.
Five coaches: Ken Goodfellow (CEO / President), Shirley Porter (Vice President / Coach), Kevin Larose, Wade Webb, and Leanne Tourney. Each has operated, managed, or sold real estate businesses in the U.S. or Canada.
The team coaches the whole business: business management, financial discipline, leadership, team building, and succession and exit planning. Sales strategy is one part of a larger operating system.
Yes. The team includes broker owner coaching consultants. Shirley Porter has guided broker-owners through franchising sales, mergers, and acquisitions for 30+ years. Wade Webb has run a brokerage as a broker-owner, and Leanne Tourney coaches from an active brokerage practice.
Across the U.S. and Canada, in markets covered by the National Association of Realtors and the Canadian Real Estate Association. 70% of clients get business from past client referrals.
Book a 30-minute discovery call. You will walk through your numbers and find out which coach and program fit. Most clients start with the Free Business Evaluation.
Every business has constraints: profitability, team performance, systems, accountability. In 30 minutes you will know what to fix first and whether Ken is the fit.
