Real Estate Resources

Real estate coaching resources, free to use.

Free real estate coaching resources from Ken Goodfellow: guides, a book, video interviews, and a business review for teams and broker-owners.

Business evaluation

Free tools for real estate broker owners begin with a review.

Answer questions on profit, team, systems, and growth. You get a clear read on what to fix first and the program that matches your stage. Of our free tools for real estate broker owners, start here.

Coach Ken International real estate business evaluation tool for assessing finance, marketing, lead generation, skill development, team culture, and systems.
The 3 Keys of Billionaire Agents book by Coach Ken International, a guide for elite real estate professionals on growing from six figures to seven figures a year.
Guide for top agents

How top producers go from six figures to seven.

Ken’s interview on the 3 keys seven-figure agents share: run the business like a business, work with a coach, and join a mastermind of peers who do more business than you.

7-part team guide

Real estate team leader resources for a written plan.

Vision, core values, core customer, value proposition, S.W.T., KPIs, and milestones. Turn growth into a plan your team can track every week.

Scaling Your Real Estate Business guide by Coach Ken International for real estate agents, team leaders, and broker-owners building a stronger, scalable business.
The Private Roster Broadcast by Coach Ken International, featuring interviews with premier real estate agents sharing advice and insights on becoming dominant in their markets.
The Boardroom Series

Interviews with top producing real estate agents.

Ken interviews top agents and team leaders on video about how they run their businesses. Hear what operators at your level fix first, in their own words.

Family business book

A playbook for family and partner real estate teams.

The Family Business Advantage covers the family charter, clear roles, pay rules, conflict scripts, and succession, so the business grows and the family stays close.

The Family Business Advantage book by Coach Ken International about helping real estate families grow together, stay together, and build a lasting legacy.
Real estate marketing guide from Coach Ken International for agents and teams looking to strengthen marketing, lead generation, and business growth.
Real estate marketing

Real estate marketing that brings leads you can convert.

NAR found 88% of buyers used an agent. This guide covers real estate SEO, lead generation, email, and paid ads. Every day starts at zero, so build marketing that generates business daily.

Coach Ken referrals

Most new clients come by referral.

85% of Ken’s new business comes from referrals. Past client results carry no guarantee of future results.

Real estate coaching call

Schedule a discovery call

These real estate team leader resources show where to look. A 30-minute call shows what to fix first. Bring your P&L and last year’s numbers.