Work directly with Ken Goodfellow on your P&L, your org chart, and your lead generation. Built for top producers who now run a real team.
You built a team to grow and to get your time back. For most top producers, the opposite happens. Revenue climbs, the hours climb with it, and the owner stays the busiest person on the team.
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Revenue climbs each year while your take-home pay lags.
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You work 60+ hour weeks with a team built to free you.
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GCI stalls at the same number, year after year after year.
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Every deal, fire, and decision still lands on your desk.
“Most people that build real estate teams are still doing it all themselves. When you do it all yourself, you are just an expensive employee.”
In 1-on-1 work, Ken moves you out of the hub seat. You stay the visionary. Leaders you develop make the daily calls, and you run the company.
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You pay agents what the team down the street pays, when your own accounting should set every split you offer.
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Ad and brand spend grows every year, and nobody on the team can say which dollars produced which closings.
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Staff get added to cover chaos, and salaries now eat the margin that last year’s extra volume was meant to add.
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With no KPI dashboard, hires, spend, and pricing get decided on instinct, and the P&L tells you months too late.
Ken works through each of these areas with you, one on one. The order comes from your P&L, so the biggest leak in your business gets fixed before anything else.
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Ken benchmarks your business to a 40% profit margin, then shows you where the gap is hiding.
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Clear roles, the right people in them, and a structure that stops routing every call to you.
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The weekly numbers to watch, what each one means, and what to do the moment one of them slips.
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Hire producers on performance criteria and keep them with a clear career track and comp model.
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Comp plans rebuilt from what your accounting supports, so every producer pays their own way.
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A system that produces business every single day, apart from your family and friends sphere.
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Find and train the person who can run daily operations, so you can step into the CEO role.
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Systems that hold margin in any market. Ken started in this business when interest rates were 22%.
Every engagement follows the same order, because your P&L decides what gets fixed first.
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Every engagement starts with a detailed discovery review before Ken takes you on as a client.
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Ken reads your P&L line by line and sets the profit number your business should be hitting.
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Roles, reporting lines, and pay get rebuilt around that profit number and your own goals.
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Your marketing and lead systems get rebuilt so the team produces new business every week.
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You leave each session with actions, owners, and deadlines, all written in plain numbers.
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Ken checks what you said you would do against what got done, then adjusts the plan with you.
Newer agents, owners who want motivation more than execution, and founders planning a sale this year are a better fit for a different program.
Straight answers on who 1-on-1 coaching with Ken fits, how the first 90 days run, what you walk away with, and which Coach Ken program to pick if this one misses.
1-on-1 real estate coaching is direct work between you and Ken Goodfellow, built around your P&L, your team, and your goals. It is part of Coach Ken International. Ken focuses on profit, structure, and lead generation, and holds you to what you said you would do.
Top-producing agents doing $500K+ in GCI who want to build a team, team leaders running $2M to $10M+ operations, and producers moving into the CEO seat. These owners sit well above the typical agent in the NAR Member Profile. Team leaders aiming for a spot in the RealTrends Verified rankings fit here too.
Every engagement starts with a detailed discovery process. The first 90 days follow a fixed order: audit the P&L, fix the org chart, then rebuild marketing and lead generation. Ken meets with you at least once a month to review execution. Session format and length are set on your discovery call.
You leave with a profit target built from your own P&L, an org chart with clear roles, a lead system that runs daily, and a monthly accountability rhythm. Ken benchmarks to proven numbers. Your results depend on your market and on what you execute.
Ken sets terms after the discovery call, once he knows your numbers. For a single session first, the Clarity Intensive is $799. For ongoing advisory, Strategic Advisory is $15,000 every 6 months. Owners planning an exit belong in Succession & Legacy Advisory.
Bring your GCI, your team size, and the problem costing you the most. In 30 minutes you will know what to fix first and if 1-on-1 work with Ken is the fit.
