Hybrid Coaching for Agents

Elite Coaching Academy for Top Producers

Two 1-on-1 calls and one group call every month, built on Coach Ken systems. For producing agents ready to run a real, profitable business.

Shirley Porter, Vice President and real estate coach at Coach Ken International, specializing in the operating side of elite real estate teams and brokerages.
Producer Growth Blind Spots

Where Producers Stall Before the Elite Coaching Academy

You sell well. The business behind the sales is where the hours go: follow-up that slips, a calendar run by clients, and marketing that fills your week with no clear return.

01

Reactive Calendar.

Client fires set your day, and planning gets squeezed out.

02

Leaky Follow-Up.

Leads come in, then go cold before anyone calls them back.

03

Random Marketing.

Posts and mailers go out with no target and no clear return.

04

Soft Negotiation.

Commission and terms slip at the table under pressure.

The Coach Ken International story, from Ken Goodfellow building and selling real estate businesses to coaching owners on profit, people, systems, leadership, and succession.
Ken on Daily Production

Generate Business Every Day, Every Week

“Every day starts at zero.”

Ken’s view is blunt. Most agents already know what to do, and the gap is doing it every day. The Academy builds the daily habits behind steady production, from lead generation to follow-up, and holds you to them on every call.

Solo Agent Growth Leaks

Four Habits That Cap a Solo Agent's GCI

01

No Written Plan.

Goals live in your head, so the year runs on reaction and your GCI lands wherever the market happens to put it.

02

Buyer Time Drain.

Buyers who tour for months with no commitment eat the hours you need for listings and higher-return work.

03

Weak Listing Strategy.

Sellers pick the agent with the sharper pricing and marketing plan, and you lose listings you should have won.

04

Hiring Too Late.

You wait until you are buried to hire help, then rush the choice and spend months fixing a poor fit.

Coach Shirley Porter

A Real Estate Coaching Academy Led by Shirley Porter

Shirley Porter brings deep experience in real estate sales, performance management, and team development. She builds a plan around your numbers and works it with you on every call, inside Coach Ken systems.
Shirley Porter, brokerage operations coach helping established real estate teams improve staffing, agent productivity, leadership, profitability, systems, and technology.
Academy Coaching Topics

Hybrid Coaching for Real Estate Agents Who Sell Daily

Each month mixes private calls with a group call, so you get a plan built for your business and peers working the same problems. Here is what you cover.

01

Strategic Planning.

Set a clear annual plan with GCI, transaction, and lead targets, then break it into monthly moves.

03

Marketing With Intent.

Build marketing aimed at your ideal clients, with content that is relevant, useful, and measured.

05

Business Systems.

Document the systems that cut wasted time from contract to close and keep clients coming back.

07

Seller Representation.

Win listings with a pricing and marketing strategy that gives sellers a strong reason to hire you.

02

Time Management.

Block your week around lead generation and appointments so client fires stop running your day.

04

Lead Conversion.

Generate more qualified leads and convert them with a follow-up system you run every single day.

06

Buyer Representation.

Guide buyers with a clear process that protects your time and secures better terms for them.

08

Skilled Negotiation.

Protect your commission and your client’s terms with negotiation skills built for today’s market.

Coach Ken Track Record

Systems From an Owner Who Built and Sold a 200-Agent Firm

Years coaching
0 +
Teams coached
1500 +
Broker-owners
800 +
Coach Ken Client Videos

Hear From Agents Who Coach With Us

How the Academy Works

Your First Month of Coaching

Every month runs on the same rhythm, so progress gets measured before old habits drift back.

01

Talk to a Coach.

Start with a short call about your GCI, your market, and what is holding your business back.

02

Confirm the Fit.

We confirm your production level and your goals so every call starts from your real numbers.

03

Build Your Plan.

Your coach builds a plan around your GCI targets, your market, and the hours you can commit.

04

Private Coaching Calls.

Two 1-on-1 calls a month to review your numbers, fix what slipped, and set the next priorities.

05

Monthly Group Call.

One group call a month with agents working the same problems, so you learn from their wins too.

06

Stay by Choice.

You stay because the work pays off, with no restrictive contract locking you in for the year.

Scaling Your Real Estate Business free guide by Coach Ken International, helping real estate team leaders create a business plan with vision, values, ideal customers, KPIs, and growth milestones.
Academy Member Profile

Built for Agents Producing $150K+ in GCI

Brand-new agents, and team owners who need Ken on profit and structure, will be better served by a different Coach Ken program.

Coach Ken International

Elite Coaching Academy FAQs

Straight answers on who the Academy fits, how the monthly calls work, what you walk away with, and which Coach Ken program is the better fit if this one misses.

What is the Elite Coaching Academy?

The Elite Coaching Academy is hybrid coaching from Coach Ken International for producing real estate agents. Each month includes two 1-on-1 calls and one group call, built on Coach Ken systems for top producers and luxury agents. Shirley Porter leads the coaching.

Agents producing $150K+ in GCI who want a written business plan, stronger lead conversion, and sharper skills with buyers and sellers. It also fits agents weighing their first hire. The NAR Member Profile shows where the typical agent sits. Academy members aim well above it.

You get two private calls a month with your coach and one group call with other members. Each call reviews your numbers, what you executed, and your next priorities. There is no restrictive contract, so you stay because the coaching earns it. 

A written plan with GCI and lead targets, a weekly schedule built around lead generation, and stronger follow-up and negotiation skills. Buyer and seller expectations keep shifting, as NAR’s Profile of Home Buyers and Sellers tracks. Your results depend on your market and on what you execute.

Your coach confirms current pricing on your first call. Team leaders who need Ken on profit and structure belong in 1-On-1 Coaching. For a single diagnostic session first, the Clarity Intensive is $799.

Elite Coaching Academy Discovery Call

Plan Your Next Year of GCI

Tell us your GCI, your market, and where your week goes. In 30 minutes you will know what to fix first and if the Academy fits your business right now.