Ken’s free guide turns growth into a real estate team business plan: vision, values, customer, KPIs, and milestones, written down and reviewed.
NAR’s 2026 Member Profile shows team-based agents closed a median 32 transaction sides in 2025, against 9 for the typical agent. Teams that scale know their P&L, culture, and roles before they hire.
“Teams that win understand that they are expected to win.”
Write each part down, give it an owner, and review it monthly with your leaders. Your real estate team runs on the plan, and the plan runs on numbers.
Fill in each chapter like a real estate business plan template. Then tie it to weekly KPIs so every agent sees progress against the plan.
Each chapter is one part of a scaling plan for real estate teams, ready to fill in.
Chapter 01
Define where the team is going and what every agent needs to hear about it.
Chapter 02
Set the standards that guide hiring, decisions, and behavior as you add people.
Chapter 03
Know who you serve, what moves their decisions, and which risks they weigh.
Chapter 04
State why the right client picks your team over every other option in town.
Chapter 05
Swap the classic SWOT for strengths, weaknesses, and the trends shaping your market.
Chapter 06
Turn expectations into numbers each agent and department owns.
Chapter 07
Break the vision into milestones the whole team can see and hit.
Featured in the Wall Street Journal, New York Times, RIS Media, REM. Benchmarks are targets with no guaranteed result.
A 30-minute call shows which chapter to write first, so bring your P&L. Prefer to start solo? Take the free business evaluatio or read the 3 Keys guide.
